![]() You’ve studied, effectively upskilled and achieved the creative role you’ve always wanted.īut after a while, you’ve found that ideas stop coming as easily as when you were fresh-faced, and you’re constantly interrupted by long bouts of ‘creative’s block’. Term Frequency–Inverse Document Frequency (TF-IDF).mp4 (11.So, you’ve done it. Image filenames and alt attributes.mp4 (8.1 MB) ![]() Optimization from the perspective of Google.mp4 (5.6 MB) Site information architecture.mp4 (18.3 MB) Creating your site architecture.mp4 (8.8 MB) What is an SEO-friendly website.mp4 (3.5 MB) What you should know before getting started.mp4 (3.0 MB) ![]() Topics include: Improving site indexability and crawlability Creating your site architecture Picking a domain name Managing URLs Avoiding duplicate content with canonical URLs Using site tags Using descriptive image names and alt text Investing in structured data and schema markup Optimizing your code Official Lynda Tutorial Linkįiles: Lynda - Advanced SEO Developing an SEO-Friendly Website 07. Plus, discover how to optimize site speed and rendering, and explore how the future of the web-technologies like HTTP/2 and progressive web apps-will impact SEO. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. It goes to the very heart of your website: its architecture, code, and data. ![]() Released: Advanced SEO goes beyond keyword research and tagging. ![]()
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